The Johan Arndt Conference was established in 2007 by BI Norwegian Business School, and has since been hosted by NHH, TØH, Kristiania and USN. Today, the partnership behind the conference consists of BI, NHH, Kristiania and USN. It is the national meeting place for faculty and PhD students in marketing and marketing-related fields at Norwegian universities and university colleges and is also open to curious colleagues from business and industry.

Call for papers
We welcome contributions on all topics in marketing, as well as interdisciplinary and alternative approaches to this year’s conference theme. We particularly invite submissions within:

1. Consumer Behavior
2. Marketing Management
3. Accountability and Return on Marketing
4. Digitalization, Big Data and Artificial Intelligence

You may submit in one of three formats:

Scientific papers: an extended abstract of maximum 2000 words, excluding references. Times New Roman, font 12, line spacing 1.5. Tables and figures should be integrated in the text. Reference style: APA 6 or 7. We accept abstracts written in English or a Scandinavian language. Each paper will go through a peer-review process by a panel of marketing scholars. The criteria for evaluation include relevance, conceptual richness, methodological rigor, and contribution to the field.

PhD proposals and full papers: up to 10 pages, including summary and references, in English. Proposals may be at an early or late stage. A limited number will be selected for a special PhD session, where each paper is assigned a discussant. Submissions are evaluated on academic relevance and quality.

Marketing education ideas: a 1–3 page paper, including summary and references, in English or a Scandinavian language, presenting new and innovative approaches to teaching marketing. Ideas are evaluated on originality, innovativeness and academic substance.

All submissions should be sent to johanarndt@usn.no.

Important dates
Submissions due: November 10, 2026
Notification of acceptance: November 23, 2026
Final program, including keynotes and sessions: November 23, 2026
Registration and payment: December 1, 2026
Conference: January 7–8, 2027

Conference fee
NOK 3,500 (PhD students NOK 3,000). The fee covers the conference and the conference dinner. Hotel accommodation is not included.

Information on how to book hotel rooms will follow shortly, together with the registration link.

Information about the conference is updated continuously at www.johanarndt.no.

Questions and comments can be sent to johanarndt@usn.no.

Please share this email with your colleagues and network.

We look forward to seeing you at Hønefoss!

Best regards,
The organizing committee
Johan Arndt Conference 2027
USN School of Business.