Keynote speakers – Markedshøyskolen 2013

Gad Saad

Dr. Gad Saad is Professor of Marketing, holder of the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption, and advisory fellow at the Center for Inquiry. He has held Visiting Associate Professorships at Cornell University, Dartmouth College, and the University of California-Irvine. Dr. Saad was inducted into the Who’s Who of Canadian Business in 2002. He was listed as one of the “hot” professors of Concordia University in both the 2001 and 2002 Maclean’s reports on Canadian universities. Dr. Saad received the JMSB Faculty’s Distinguished Teaching Award in June 2000. His research and teaching interests include behavioral decision theory, consumer behavior, advertising, and evolutionary psychology.

Professor Saad’s trade book, The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature (Prometheus Books), was released in June 2011.  His 2007 book, The Evolutionary Bases of Consumption (Lawrence Erlbaum) is the first academic book to demonstrate the Darwinian roots of a wide range of consumption phenomena.  His edited book, Evolutionary Psychology in the Business Sciences, was also recently released (Springer, 2011), as was his special issue on the futures of evolutionary psychology published in Futures (Elsevier).

He has 70+ scientific publications covering a wide range of disciplines including in marketing, advertising, psychology, economics, consumer behavior, medicine, bibliometrics, and evolutionary theory. Outlets wherein his publications have appeared include Journal of Consumer Psychology; Journal of Neuroscience, Psychology, and Economics; Organizational Behavior and Human Decision Processes; Journal of Behavioral Decision Making; Marketing Theory; Journal of Social Psychology; Personality and Individual Differences; International Journal of e-Collaboration; IEEE Transactions on Professional Communication; European Journal of Personality; Behavioral and Brain Sciences; Medical Hypotheses; Scientometrics; Managerial and Decision Economics; Journal of Bioeconomics; Behavior Research Methods, Instruments and Computers; Journal of Business Research; Canadian Journal of Administrative Sciences; Psychology & Marketing; Journal of Consumer Marketing; Applied Economics Letters; Young Consumers; Marketing Management Journal; and Futures. His work has been presented at 120+ leading academic conferences, research centers, and universities around the world.

Professor Saad is a highly popular Psychology Today blogger. As of March 18, 2013, his posts have garnered 2,016,000+ total views.

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Michel Wedel

Michel Wedel is the PepsiCo Professor of Consumer Science at the Robert H. Smith School of Business at the University of Maryland. His main research interest is in Consumer Science: the application of statistical and econometric methods to further the understanding of consumer behavior and to improve marketing decision making. He teaches Models for Marketing decision making for MBA students and Bayesian statistics for Ph.D. students. He is a Fellow of the American Statistical Association, has won the Hendrik Muller lifetime award for the social and behavioral sciences awarded by the Royal Netherlands Academy of Sciences for “exceptional achievements in the area of the behavioral and social sciences,” received the Gilbert A. Churchill award for lifetime achievement in the academic study of marketing research from the American Marketing Association. He has also won the O’Dell best article award from the Journal of Marketing Research. He has written over 160 articles in peer reviewed journals that were cited around 3000 times. He was ranked first among all scholars in economics and business in the Netherlands. He has supervised 16 PhD students. He serves on the editorial boards of the Journal of Classification, Quantitative Marketing and Economics, International Journal of Research in Marketing, Journal of the Academy for Marketing Science, and Journal of Consumer Research, serves on the policy Board of the Journal of Consumer Research, and is area editor for Marketing Science and the Journal of Marketing Research. He has published books on Market Segmentation, Models for Marketing Decisions, and Visual Marketing. He has consulted for over 25 different companies in the nonprofit and profit sectors, including market research, consulting, direct marketing, food and beverages, financial services, automotive, and telecommunications and is on the advisory board of In4mation Insights.

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Henrik Hagtvedt

Henrik Hagtvedt is Assistant Professor at the Carroll School of Management at Boston College. Dr. Hagtvedt’s primary research interests are in experiential consumer behavior, including art, aesthetics, and luxury. His research has appeared in Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, NeuroImage, Personality and Social Psychology Bulletin and Empirical Studies of the Arts. Additionally, Dr. Hagtvedt frequently presents his research at major national and international conferences. In connection with his research, he has also been interviewed by news outlets ranging from BusinessWeek to TIME. Teaching interests include Consumer Behavior, Marketing Principles, Brand Management, and International Marketing. Having lived in seven countries on four continents, and having traveled extensively in dozens of countries around the world, Professor Hagtvedt brings an international perspective to the classroom. Prior to his doctoral studies, Hagtvedt studied painting at the Academy of Fine Arts in Florence, Italy, and he worked full time as an artist and exhibited internationally for several years. During these years, he had more than 25 major exhibitions in Europe and Asia. Additionally, he completed a Cand. Mag. degree in art history at the University of Oslo, Norway, before completing an M.B.A. (Marketing) and Ph.D. in Business Administration (Marketing) at the University of Georgia. The initial art-related experiences sparked his interest in marketing and consumer behavior, and today this background still contributes to his research and areas of expertise.

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Jie Zhang

Jie Zhang is Associate Professor of Marketing and the Harvey Sanders Fellow of Retail Management at the Robert H. Smith School of Business at the University of Maryland. She received her Ph.D. in marketing from the Kellogg School of Management at Northwestern University. Her general research interest is to apply econometric and statistical models to study consumers’ purchase behavior and responses to various promotion programs, and then to design innovative decision support tools for marketers based on these models. She is particularly interested in their applications in the Internet shopping environment. Her recent research projects focus on online promotion customizations and shopping behavior, and various topics that aim at improving decision makings for retail management in general.

Professor Zhang has published articles in leading marketing and management journals such as Marketing Science, the Journal of Marketing Research, and Management Science. Her research has twice been selected as a finalist for the Paul Green Award by the Journal of Marketing Research, has won the Procter & Gamble Marketing Innovation Research Award, the MSI-ACR “Shopper Marketing” Research Proposal Competition, and has been sponsored by the Marketing Science Institute. She currently serves on the Editorial Review Board of the Journal of Marketing and the International Journal of Research in Marketing, and has won the Outstanding Reviewer Award by the Journal of Marketing.

Professor Zhang teaches Retail Management at the Smith School, and has won many teaching awards. 

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Johan Arndt Conference, NHH, June 11-12, 2015


  Thursday, June 11th
9.45-10.00Welcome by the JA Committee 2015:NHH-Professors Leif Hem, Ingeborg Astrid Kleppe, and Sigurd Troye
 10.00-10.45Key note speaker

Markus Giesler“Responsible Consumers
Professor Markus Giesler,
Schulich School of Business, York University, Toronto
Giesler’s website:

Markus Giesler’s work focus on market system dynamics and design, and has been published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing, and profiled by, among others, the New York Times, Time Magazine, Financial Times, Fast Company, and Marketing Magazine. His weekly marketing column appears at the Huffington Post.
10.45-11.00 Refreshment break
Professor Diane Martin, Aalto University

Diane Martin“Sustainable Marketing”

Professor Ove Jakobsen, Bodø

«Ecological Economics»

Diane’s passion for the natural environment and the Earth’s wild places has led her to reexamine marketing in the context of sustainable practices. In her recent textbook, Sustainable Marketing,Diane brings the power of marketing to the problem of how to remain competitive while restoring the Earth’s natural capital and creating greater wellbeing for a global population.

Ove Jakobsen is professor in Ecological Economics at Bodø Graduate School of Business, University of Nordland, where he is leader and co-founder of Centre for Ecological Economics and Ethics.  He has published a great number of books and articles in ecological economics and ethics nationally and internationally.
12.30-13.30Conference lunch and mingling
13.30-14.15Panel discussion with questions from responsible consumers in the audience
How can consumers and marketers co-operate in the production and consumption of sustainable marketplace practices?
14.15 –14.30Refreshments
14.30 –15.45Parallel paper sessionParallel paper session
 19.00Conference dinner
Extra-curricularactivities JCombine the conference with the music festival Bergenfest: night outdoor concert with Patti Smithor before dinner Concert with Grammy winner Sam Smith
 Friday, June 12th
9.30-11.00What is going on under the Umbrella of Center for Service Innovation
Facilitator: Director of Partner Relationships Annita Fjuk

09:30-09:45 Innovation for customer value added (Annita Fjuk)
09:45-10:05 Customer engagement with dull services: An experimental study of regulatory fit in social media (Per Egil Pedersen & Birgit Solem)
10:05-10:25 Self-service innovation and digital trust (Siv Skard)
10:25-10:45 Business model innovation (Tina Saebi)
10:45-11:00 Experience centricity – implications for organizational culture (Annita Fjuk in dialogue with Tore Hillestad)
11.00-11.15Refreshment break
11.15 12.00Parallel paper sessionParallel paper session
12.00- 12.30Closing plenary session
Professor Leif Hem
Post doc Siv Skard
Professor Sigurd Troye
12.45Closing lunch