MARKETING FOR INNOVATION
The 13th Johan Arndt Conference
We are happy to announce the upcoming Johan Arndt Marketing Conference, to be held May 22-23 at Kristiania University of Applied Sciences, situated in Kvadraturen, right in the heart of beautiful Oslo.
Named after renowned marketing research pioneer, Professor Johan Arndt, the conference offers a platform for faculty members and researchers from universities and colleges across Norway to connect, share insights, and collaborate on advancing the future of marketing education and research.
Save the date, and join us for an inspiring two days of learning and networking!
Important Dates:
Paper submission deadline: March 15, 2025 – extended to March 24
Notification of acceptance: April 15, 2025
Registration deadline: April 20, 2025
Conference date: May 22-23, 2025
Call for papers:
We welcome submission of research papers addressing various aspects of marketing theory and practice, of all types (conceptual, empirical, analytical, bibliometric, etc.), on any topic of marketing, including marketing education.
Formal requirements:
Maximum 2000 words, excluding references. Times New Roman, font 12, line spacing 1.0. Tables and figures should be integrated in the text. Reference style: APA 6 or 7. We accept abstracts written in English or a Scandinavian language.
Each paper will go through a peer-review process by a panel of marketing scholars. The criteria for evaluation include relevance, conceptual richness, methodological rigor, and contribution to the field.
Extended abstracts are submitted to: johanarndt2025@kristiania.no
Authors of accepted papers will be given the opportunity to present their work as part of oral 20-minutes presentations during the conference.
Program
The main conference language is Norwegian, but some presentations will be held in English. Plenary sessions take place in / Plenumsaktiviteter i: Rom D502, 5 etg Kirkegata 23-25.
Torsdag 22 mai
1130-1200 Registrering og kaffe
1200-1210 Velkommen
Åpning av konferansen ved dekan Helene Sætersdal, School of Communication, Leadership and Marketing, Kristiania
1210-1240 Plenary “Becoming conscientious: how brands can shape a better world”. Professor Nicolas Ind, School of economics, innovation and technology, Kristiania
1240-1310 Stående lunsj (håndmat)
1310-1350 Plenum «Markedsføring av innovasjoner. Anvendelse av akademisk forskning for å drive merkevarevekst». Markedsdirektør Nils Goller, Orkla
1350-1430 «Markedsføring og innovasjon. Perspektiver på utvikling av faget».
Er vi i takt med tiden? Vi har samlet flinke folk med ulike perspektiver for å debattere innhold og fokus i markedsføringsfaget og hvor vi er/bør være på vei. I praksis, i utdanning og i forskning.
Deltakere: Markedsdirektør Nils Goller – Orkla, Professor Leif Hem – NHH, Høyskolelektor Mathilde Hogsnes – Kristiania, Professor Nina Veflen – BI, Postdoc Richard Reinsberg – USN.
Debatten ledes av førsteamanuensis Sarah Lyons-Kokkin, Kristiania
1430-1440 Kaffepause
1440-1540 Parallelle sesjoner
Track 1 Rom 501: Influencer Marketing
Track 2 Rom 502: Marketing Strategy
Track 3 Rom 301: Consumer Behavior and Sustainability
1540-1550 Pause (med frukt/ bakst)
1550-1650 Parallelle sesjoner
Track 4 Rom 501: Firm Capabilities
Track 5 Rom 502: AI in Marketing
1650-1700 Kaffepause
1700-1745 Plenum “Forretningsutvikling gjennom personlig merkevarebygging». Influenser Emilie Voe Nereng, Team Tomorrow
1745 Oppsummering av dagen. Avgang til konferansemiddag
1830 – Konferansemiddag Bristol Grill
Fredag 23. mai
0930-1000 Kaffe og småprat
1000- 1120 Parallelle sesjoner
Track 6 Rom D501: Consumers and Hospitality
Track 7 Rom D502: Retailing
Track 8 Rom D503: Marketing and Society
1120-1130 Kaffepause
1130-1200 Plenum “The Green Transition: Innovation Under Uncertainty. Opportunities and Pitfalls”. Professor Arne Nygaard, School of communication, leadership and marketing, Kristiania
1200 Oppsummering og på gjensyn ved USN i 2026
1215 Lunsj i farta (håndmat)
Questions/Spørsmål?
Konferanseleder: Ingunn Elvekrok, ingunn.elvekrok@kristiania.no
Sesjonsansvarlig: Tohid Ghanbarpour, tohid.ghanbarpour@kristiania.no
Paneldebatt/plenumsdialog: Sarah Lyons-Kokkin. sarah.lyons-kokkin@kristiania.no
Registration
Conference fee:
NOK 3000 PhD candidates
NOK 3500 Faculty
The fee includes lunches and conference dinner. The conference fee is non refundable after registration deadline, April 20,2025
Please register here: The Johan Arndt Marketing Conference | Kristiania
We look forward to welcoming you to Kristiania University of Applied Sciences for an inspiring and enriching conference !