MARKETING FOR INNOVATION
The 13th Johan Arndt Conference

We are happy to announce the upcoming Johan Arndt Marketing Conference, to be held May 22-23 at Kristiania University of Applied Sciences, situated in Kvadraturen, right in the heart of beautiful Oslo.

Named after renowned marketing research pioneer, Professor Johan Arndt, the conference offers a platform for faculty members and researchers from universities and colleges across Norway to connect, share insights, and collaborate on advancing the future of marketing education and research.

Save the date, and join us for an inspiring two days of learning and networking!

Important Dates: 

Paper submission deadline: March 15, 2025 – extended to March 24 
Notification of acceptance: April 15, 2025 
Registration deadline: April 20, 2025 
Conference date: May 22-23, 2025 

Call for papers: 

We welcome submission of research papers addressing various aspects of marketing theory and practice, of all types (conceptual, empirical, analytical, bibliometric, etc.), on any topic of marketing, including marketing education. 

Formal requirements: 

Maximum 2000 words, excluding references. Times New Roman, font 12, line spacing 1.0. Tables and figures should be integrated in the text. Reference style: APA 6 or 7.  We accept abstracts written in English or a Scandinavian language. 

Each paper will go through a peer-review process by a panel of marketing scholars. The criteria for evaluation include relevance, conceptual richness, methodological rigor, and contribution to the field.  

Extended abstracts are submitted to: johanarndt2025@kristiania.no

Authors of accepted papers will be given the opportunity to present their work as part of oral 20-minutes presentations during the conference.  

Preliminary program:

Thursday May 22

1130-1200     Registration and Coffee
1200 -1215    Welcome/opening session
1215-1245     Plenary “Becoming conscientious: how brands can shape a better world” / Professor Nicolas Ind, School of economics, innovation and technology, Kristiania
1245-1330     Informal lunch
1330-1430     Plenary “Marketing for new generations”. Introduction by Nils Goller, marketing director Orkla, followed by a panel discussion
1430-1440    Coffee break
1440-1540    Parallel Sessions
1540-1550 Short Break
1550-1650 Parallel Sessions
1650-1700 Cofee break
1700-1745     Plenary “Building business through personal branding” /Emilie Voe Nereng, Team Tomorrow
1900-             Conference Dinner

Friday May 23

0900-0930    Coffee
0930-1050     Parallel Sessions
1050-1100      Coffee Break
1100-1145      Plenary: “The Green Transition: Innovation Under Uncertainty – Opportunities and Pitfalls” / Professor Arne Nygaard, School of Communication , leadership and marketing, Kristiania
1145-1200     Closure & Farewell
1200              Informal lunch

The main conference language is Norwegian, but some of the presentations will be in English.

A full overview of the program including parallel sessions will be posted here after the review process has finished.

Registration

Conference fee:

NOK 3000 PhD candidates
NOK 3500 Faculty

The fee includes lunches and conference dinner. The conference fee is non refundable after registration deadline, April 20,2025

Please register here:  The Johan Arndt Marketing Conference | Kristiania

We look forward to welcoming you to Kristiania University of Applied Sciences for an inspiring and enriching conference !