Welcome Markedshøyskolen 2013

Johan Arndt Conference 2013

Conference dates: May 30 – 31th, 2013

Venue: Markedshøyskolen/Oslo School of Management, Oslo

We are happy to invite you to the 7th Johan Arndt Conference, which will be held from May 30 -31th at Markedshøyskolen/Oslo School of Management. This conference, named after the late Norwegian marketing professor Johan Arndt, is Norway’s main forum for research and teaching in marketing. The conference brings together marketing academics and practitioners from throughout Norway to present, listen to, and discuss new research and teaching concepts in the realm of marketing.  

Conference theme: Fifty Shades of Marketing

We invite papers within all shades of the marketing field. The conference covers all relevant topics in marketing. We would especially invite researchers to contribute papers bordering other academic disciplines – for example (but not limited to) economics, psychology, social anthropology and sociology. Our goal is to broaden the participants’ perspectives of marketing by illustrating the many shades of the discipline.

We will especially encourage doctoral students to contribute their working papers to the conference.

Researchers who would like to participate in the conference are invited to send their max 7-pages papers everything included (cover/title page, references and appendix, tables and figures) electronically to johanarndt2013@mh.no before April 1st, 2013.  All submissions will be evaluated based on academic relevance and quality. Notifications of acceptance will be given by the end of April.

Presentation of new marketing education ideas: Call for abstracts

The conference also offers the opportunity to share new, innovative ideas about marketing education. These ideas should ideally be aimed at facilitating the dissemination of marketing knowledge through for instance the use of computer applications in marketing courses, innovations in traditional teaching methods, and the use of new media in the classroom. Teaching ideas should be exemplified in a 3-pages paper (including summary and references), which should be sent to johanarndt2013@mh.no before April 1st, 2013. The ideas are evaluated by originality, innovativeness, and academic substance.

Best regards,

Johan Arndt Conference 2013

Tarje Gaustad                 Lars Erling Olsen 

Registration Johan Arndt Conference 2013: www.mh.no/konferanse/

Conference fee: 3.000,- NOK

Deadline for registration: 3th May 2013

We have made arrangements with Thon Hotel Opera (www.thonhotels.no)

A limited number of rooms is reserved for the conference:

Single rooms: 1.182,- NOK

Double rooms: 1.498,- NOK

Breakfast is included.

Please refer to the following booking number: 525750.


Johan Arndt Conference, NHH, June 11-12, 2015


  Thursday, June 11th
9.45-10.00Welcome by the JA Committee 2015:NHH-Professors Leif Hem, Ingeborg Astrid Kleppe, and Sigurd Troye
 10.00-10.45Key note speaker

Markus Giesler“Responsible Consumers
Professor Markus Giesler,
Schulich School of Business, York University, Toronto
Giesler’s website: http://markus-giesler.com/

Markus Giesler’s work focus on market system dynamics and design, and has been published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing, and profiled by, among others, the New York Times, Time Magazine, Financial Times, Fast Company, and Marketing Magazine. His weekly marketing column appears at the Huffington Post.
10.45-11.00 Refreshment break
Professor Diane Martin, Aalto University

Diane Martin“Sustainable Marketing”

Professor Ove Jakobsen, Bodø

«Ecological Economics»

Diane’s passion for the natural environment and the Earth’s wild places has led her to reexamine marketing in the context of sustainable practices. In her recent textbook, Sustainable Marketing,Diane brings the power of marketing to the problem of how to remain competitive while restoring the Earth’s natural capital and creating greater wellbeing for a global population.

Ove Jakobsen is professor in Ecological Economics at Bodø Graduate School of Business, University of Nordland, where he is leader and co-founder of Centre for Ecological Economics and Ethics.  He has published a great number of books and articles in ecological economics and ethics nationally and internationally.
12.30-13.30Conference lunch and mingling
13.30-14.15Panel discussion with questions from responsible consumers in the audience
How can consumers and marketers co-operate in the production and consumption of sustainable marketplace practices?
14.15 –14.30Refreshments
14.30 –15.45Parallel paper sessionParallel paper session
 19.00Conference dinner
Extra-curricularactivities JCombine the conference with the music festival Bergenfest:http://bergenfest.no/?gclid=CjwKEAiAx4anBRDz6JLYjMDxoQYSJAA4loRmsHDi4u1Y270axGsU1hn_4NRecvOKhXuoNe6ncRJxKBoC93jw_wcBWhite night outdoor concert with Patti Smithor before dinner Concert with Grammy winner Sam Smith
 Friday, June 12th
9.30-11.00What is going on under the Umbrella of Center for Service Innovation
Facilitator: Director of Partner Relationships Annita Fjuk

09:30-09:45 Innovation for customer value added (Annita Fjuk)
09:45-10:05 Customer engagement with dull services: An experimental study of regulatory fit in social media (Per Egil Pedersen & Birgit Solem)
10:05-10:25 Self-service innovation and digital trust (Siv Skard)
10:25-10:45 Business model innovation (Tina Saebi)
10:45-11:00 Experience centricity – implications for organizational culture (Annita Fjuk in dialogue with Tore Hillestad)
11.00-11.15Refreshment break
11.15 12.00Parallel paper sessionParallel paper session
12.00- 12.30Closing plenary session
Professor Leif Hem
Post doc Siv Skard
Professor Sigurd Troye
12.45Closing lunch