Gjesteforedragsholder – Professor Page Moreau
Norsk:
Page Moreau er professor i markedsføring ved Leeds School of Business, University of Colorado.
Hennes forskningsinteresser er consumer learning and knowledge transfer, new product development and acceptance, i tillegg til consumer creativity and design.
Professor Moreau er kjent som en svært god foredragsholder, underviser og forsker.
Hun har publisert flere artikler i de mest prestisjetunge tidsskriftene innen markedsføring, bl.a. Journal of Consumer Research, Journal of Marketing og Journal of Marketing Research.
Hun mottok prisen for beste JCR artikkel i 2008 for sin artikkel med Darren Dahl om Consumer Creativity.
Hennes erfaring med eksperiment som forskningsdesign, hennes innsikt i ”hot topics” som kreativitet, kundedeltakelse i produksjon og innovasjon, samt hennes svært gode kommunikasjonsegenskaper er noen av årsakene til at vi ser frem til hennes bidrag i doktorgradskollokviet og hennes plenumsforedrag på årets Johan Arndt- konferanse.
Du kan laste ned CV-en hennes her: http://leeds.colorado.edu/uploadedFiles/documents/Directory/Faculty_Profiles/Moreau_Vita.pdf
English:
Page Moreau is an Associate Professor of Marketing at Leeds School of Business, University of Colorado.
Her research interests are consumer learning and knowledge transfer, new product development and acceptance, and creativity and design. Professor Moreau is known as an excellent teacher and outstanding researcher, with publications in top tier journals like Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing.
She was awarded the 2008 Best Article Award, Journal of Consumer Research for her article with Darren Dahl on Consumer Creativity. Her experience in experimental research, her insight in “hot” topics like creativity, co-production, and innovation, and her outstanding communication skills are some of the reasons why we look forward to her contribution at the doctoral colloquium and her talk at the conference.
Praktisk informasjon
Registration
The conference fee is NOK 3000 and registration can be made by here before May 15th 2015.
Accommodation
The conference will be at NHH Campus. We recommend you to book hotel in the City center as soon as possible. June is a very busy month in Bergen. We recommend hotels along the historical site of “Bryggen in Bergen” as busses go from Bryggen to NHH every 10 minutes.
Program
Johan Arndt Conference, NHH, June 11-12, 2015
CONSUMERS AND THE MARKET SYSTEM
| Thursday, June 11th | ||
| 9.00-9.45 | Registration | |
| 9.45-10.00 | Welcome by the JA Committee 2015:NHH-Professors Leif Hem, Ingeborg Astrid Kleppe, and Sigurd Troye | |
| 10.00-10.45 | Key note speaker  “Responsible Consumers”Professor Markus Giesler, Schulich School of Business, York University, Toronto Giesler’s website: http://markus-giesler.com/ Markus Giesler’s work focus on market system dynamics and design, and has been published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing, and profiled by, among others, the New York Times, Time Magazine, Financial Times, Fast Company, and Marketing Magazine. His weekly marketing column appears at the Huffington Post. | |
| 10.45-11.00 | Refreshment break | |
| 11.00-12.15 | Presenters Professor Diane Martin, Aalto University   “Sustainable Marketing”Professor Ove Jakobsen, Bodø   «Ecological Economics»Diane’s passion for the natural environment and the Earth’s wild places has led her to reexamine marketing in the context of sustainable practices. In her recent textbook, Sustainable Marketing,Diane brings the power of marketing to the problem of how to remain competitive while restoring the Earth’s natural capital and creating greater wellbeing for a global population. Ove Jakobsen is professor in Ecological Economics at Bodø Graduate School of Business, University of Nordland, where he is leader and co-founder of Centre for Ecological Economics and Ethics. He has published a great number of books and articles in ecological economics and ethics nationally and internationally. | |
| 12.30-13.30 | Conference lunch and mingling | |
| 13.30-14.15 | Panel discussion with questions from responsible consumers in the audience How can consumers and marketers co-operate in the production and consumption of sustainable marketplace practices? Panel: Giesler Jakobsen Martin | |
| 14.15 –14.30 | Refreshments | |
| 14.30 –15.45 | Parallel paper session | Parallel paper session |
| 19.00 | Conference dinner | |
| Extra-curricularactivities J | Combine the conference with the music festival Bergenfest:http://bergenfest.no/?gclid=CjwKEAiAx4anBRDz6JLYjMDxoQYSJAA4loRmsHDi4u1Y270axGsU1hn_4NRecvOKhXuoNe6ncRJxKBoC93jw_wcBWhite night outdoor concert with Patti Smithor before dinner Concert with Grammy winner Sam Smith | |
| Friday, June 12th | ||
| 9.30-11.00 | What is going on under the Umbrella of Center for Service Innovation Facilitator: Director of Partner Relationships Annita Fjuk   09:30-09:45 Innovation for customer value added (Annita Fjuk)09:45-10:05 Customer engagement with dull services: An experimental study of regulatory fit in social media (Per Egil Pedersen & Birgit Solem) 10:05-10:25 Self-service innovation and digital trust (Siv Skard) 10:25-10:45 Business model innovation (Tina Saebi) 10:45-11:00 Experience centricity – implications for organizational culture (Annita Fjuk in dialogue with Tore Hillestad) | |
| 11.00-11.15 | Refreshment break | |
| 11.15 12.00 | Parallel paper session | Parallel paper session |
| 12.00- 12.30 | Closing plenary session Professor Leif Hem Post doc Siv Skard Professor Sigurd Troye    | |
| 12.45 | Closing lunch |