Welcome BI 2012

Call for abstracts

Johan Arndt Conference 2012

Conference dates: May 30th – June 1st, 2012

Venue: BI Norwegian Business School, Oslo

We are happy to invite you to the 6th Johan Arndt Conference which will be held from May 30th till June 1st at the Oslo Campus of BI Norwegian Business School. This conference, named after the late Norwegian marketing professor Johan Arndt, is Norway’s main forum for research and teaching in marketing. The conference brings together marketing academics and practitioners from throughout Norway to present, listen to, and discuss new research and teaching concepts.

Presentation of scientific work: Call for abstracts

The conference covers all relevant topics in marketing. Broadly speaking, we invite people to present their work in the following three areas:

  1. Consumer behavior.
  2. Marketing strategy.
  3. Modeling in marketing.

Researchers who would like to participate in the conference are invited to send their 3-page papers (including summary and references) electronically to johanarndt2012@bi.no before April 13th, 2012. All submissions will be evaluated based on academic relevance and quality; notifications of acceptance will be given by the end of April.

Presentation of new marketing education ideas: Call for abstracts

The conference also offers the opportunity to share new, innovative ideas about marketing education. These ideas should ideally be aimed at facilitating the dissemination of marketing knowledge through for instance the use of computer applications in marketing courses, innovations in traditional teaching methods, and the use of new media in marketing communications. Teaching ideas should be exemplified in a 3-page paper (including summary and references) which should be sent to johanarndt2012@bi.no before April 13th, 2012. The ideas are evaluated by originality, innovativeness, and academic substance; notifications of acceptance will be given by the end of April.

Writing workshop for PhD candidates and junior faculty

Junior faculty and PhD candidates are invited to participate in a writing workshop on May 30th, prior to the conference. The workshop aims to improve the participants’ writing skills through a careful analysis of their own work. Topics that will be discussed include: strengthening the paper’s positioning and content sessions, assessing and improving the paper’s readability, journal selection, and the review process.

The course will be taught by Eelko Huizingh, Associate Professor of Innovation Management at the Faculty of Economics and Business, University of Groningen. The number of participants in this seminar is limited to about 15 persons. Hence, participants will be selected on a first-come, first served basis. Admission is free for employees of BI Norwegian Business School; employees from other institutions can participate for NOK 2000.


The conference fee is NOK 2500 and registration should take place via http://event.bi.no/JohanArndt2012 before May 1st.


The conference hotel is the Radisson Blu hotel in Nydalen. Single rooms have been booked at this hotel, which is within 1-minute walking distance from the business school (http://www.radissonblu.com/hotelnydalen-oslo/contact). Prices are NOK 1445 per night per room and include breakfast. Participants have to book the rooms themselves before May 1st via email group.nydalen.oslo@radissonblu.com or phone (596615, Cathrine Schjelderup) if they want to benefit from the special conference deal.

The conference organizing committee,

Ragnhild Silkoset and Auke Hunneman


Johan Arndt Conference, NHH, June 11-12, 2015


  Thursday, June 11th
9.45-10.00Welcome by the JA Committee 2015:NHH-Professors Leif Hem, Ingeborg Astrid Kleppe, and Sigurd Troye
 10.00-10.45Key note speaker

Markus Giesler“Responsible Consumers
Professor Markus Giesler,
Schulich School of Business, York University, Toronto
Giesler’s website: http://markus-giesler.com/

Markus Giesler’s work focus on market system dynamics and design, and has been published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing, and profiled by, among others, the New York Times, Time Magazine, Financial Times, Fast Company, and Marketing Magazine. His weekly marketing column appears at the Huffington Post.
10.45-11.00 Refreshment break
Professor Diane Martin, Aalto University

Diane Martin“Sustainable Marketing”

Professor Ove Jakobsen, Bodø

«Ecological Economics»

Diane’s passion for the natural environment and the Earth’s wild places has led her to reexamine marketing in the context of sustainable practices. In her recent textbook, Sustainable Marketing,Diane brings the power of marketing to the problem of how to remain competitive while restoring the Earth’s natural capital and creating greater wellbeing for a global population.

Ove Jakobsen is professor in Ecological Economics at Bodø Graduate School of Business, University of Nordland, where he is leader and co-founder of Centre for Ecological Economics and Ethics.  He has published a great number of books and articles in ecological economics and ethics nationally and internationally.
12.30-13.30Conference lunch and mingling
13.30-14.15Panel discussion with questions from responsible consumers in the audience
How can consumers and marketers co-operate in the production and consumption of sustainable marketplace practices?
14.15 –14.30Refreshments
14.30 –15.45Parallel paper sessionParallel paper session
 19.00Conference dinner
Extra-curricularactivities JCombine the conference with the music festival Bergenfest:http://bergenfest.no/?gclid=CjwKEAiAx4anBRDz6JLYjMDxoQYSJAA4loRmsHDi4u1Y270axGsU1hn_4NRecvOKhXuoNe6ncRJxKBoC93jw_wcBWhite night outdoor concert with Patti Smithor before dinner Concert with Grammy winner Sam Smith
 Friday, June 12th
9.30-11.00What is going on under the Umbrella of Center for Service Innovation
Facilitator: Director of Partner Relationships Annita Fjuk

09:30-09:45 Innovation for customer value added (Annita Fjuk)
09:45-10:05 Customer engagement with dull services: An experimental study of regulatory fit in social media (Per Egil Pedersen & Birgit Solem)
10:05-10:25 Self-service innovation and digital trust (Siv Skard)
10:25-10:45 Business model innovation (Tina Saebi)
10:45-11:00 Experience centricity – implications for organizational culture (Annita Fjuk in dialogue with Tore Hillestad)
11.00-11.15Refreshment break
11.15 12.00Parallel paper sessionParallel paper session
12.00- 12.30Closing plenary session
Professor Leif Hem
Post doc Siv Skard
Professor Sigurd Troye
12.45Closing lunch