Program 2011

JOHAN ARNDT KONFERANSEN I MARKEDSFØRING:

DEN NASJONALE MØTEPLASSEN FOR FORSKERE, LÆRERE OG LEDERE

ÅRETS TEMA:

THE UNCONSCIOUS CONSUMER

Program 9.-10-juni, 2011 på NHH

Program torsdag 9. juni

09.30-10.00    Registrering og kaffe

10.00-10.15    Velkommen

10.15-11.00    ”Complex decision making is like preparing boeuf bourguignon”
v/Professor Ap Dijksterhuis, Radboud University Nijmegen

11.00-11.15    Kaffe og mingling

11.15-12.00    ”Nonconscious influences on consumer behavior and choice”
                       v/Professor Tanya Chartrand, Duke University

12.00-13.00    Lunsj

13.00-14.30    Parallelle sesjoner 1

14.30-14.45    Kaffe og mingling

14.45-15:45    Parallelle sesjoner 2

15.45-16.00    Kaffe og mingling

16.00-16.45    ”The Unconscious Consumer”
                       v/Professor Gavan Fitzsimons, Duke University 19.00                    Festmiddag på Kalfaret Brygghus

Program fredag 10. juni 

09.00-09.30    Kaffe og mingling

09.30-10.00    ”Service Innovation”
                       v/Professor Per Egil Pedersen, NHH

10.15-11.45    Parallelle sesjoner 3

11.45-12.00    Kaffe og mingling

12.00-13.00    Parallelle sesjoner 4

13.00              Konferanse slutt

Program

Johan Arndt Conference, NHH, June 11-12, 2015

CONSUMERS AND THE MARKET SYSTEM  

  Thursday, June 11th
 9.00-9.45Registration
9.45-10.00Welcome by the JA Committee 2015:NHH-Professors Leif Hem, Ingeborg Astrid Kleppe, and Sigurd Troye
 10.00-10.45Key note speaker

Markus Giesler“Responsible Consumers
Professor Markus Giesler,
Schulich School of Business, York University, Toronto
Giesler’s website: http://markus-giesler.com/

Markus Giesler’s work focus on market system dynamics and design, and has been published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing, and profiled by, among others, the New York Times, Time Magazine, Financial Times, Fast Company, and Marketing Magazine. His weekly marketing column appears at the Huffington Post.
10.45-11.00 Refreshment break
11.00-12.15Presenters
Professor Diane Martin, Aalto University

Diane Martin“Sustainable Marketing”

Professor Ove Jakobsen, Bodø

«Ecological Economics»

Diane’s passion for the natural environment and the Earth’s wild places has led her to reexamine marketing in the context of sustainable practices. In her recent textbook, Sustainable Marketing,Diane brings the power of marketing to the problem of how to remain competitive while restoring the Earth’s natural capital and creating greater wellbeing for a global population.

Ove Jakobsen is professor in Ecological Economics at Bodø Graduate School of Business, University of Nordland, where he is leader and co-founder of Centre for Ecological Economics and Ethics.  He has published a great number of books and articles in ecological economics and ethics nationally and internationally.
12.30-13.30Conference lunch and mingling
13.30-14.15Panel discussion with questions from responsible consumers in the audience
How can consumers and marketers co-operate in the production and consumption of sustainable marketplace practices?
Panel:
Giesler
Jakobsen
Martin
14.15 –14.30Refreshments
14.30 –15.45Parallel paper sessionParallel paper session
 19.00Conference dinner
Extra-curricularactivities JCombine the conference with the music festival Bergenfest:http://bergenfest.no/?gclid=CjwKEAiAx4anBRDz6JLYjMDxoQYSJAA4loRmsHDi4u1Y270axGsU1hn_4NRecvOKhXuoNe6ncRJxKBoC93jw_wcBWhite night outdoor concert with Patti Smithor before dinner Concert with Grammy winner Sam Smith
 Friday, June 12th
9.30-11.00What is going on under the Umbrella of Center for Service Innovation
Facilitator: Director of Partner Relationships Annita Fjuk

09:30-09:45 Innovation for customer value added (Annita Fjuk)
09:45-10:05 Customer engagement with dull services: An experimental study of regulatory fit in social media (Per Egil Pedersen & Birgit Solem)
10:05-10:25 Self-service innovation and digital trust (Siv Skard)
10:25-10:45 Business model innovation (Tina Saebi)
10:45-11:00 Experience centricity – implications for organizational culture (Annita Fjuk in dialogue with Tore Hillestad)
11.00-11.15Refreshment break
11.15 12.00Parallel paper sessionParallel paper session
12.00- 12.30Closing plenary session
Professor Leif Hem
Post doc Siv Skard
Professor Sigurd Troye
12.45Closing lunch