Johan Arndt Conference, May 4th-5th, 2023, at NHH, Bergen.

Sustainability: The role of marketing

The Johan Arndt conference in 2023 will be held in Bergen at NHH, from lunch (12:00) on May 4th to lunch on Friday 5th. The main topic for the conference is “Sustainability: The role of marketing”. Main elements of the program are as follows:

  • Key-note lectures
  • Key-note lectures
  • Presentation of academic papers (parallel sessions)
  • New best paper award (best conference paper)
  • Session on the writing and publication process: The tricks of the trade & the pain of rejection
  • Session on teaching marketing
    • presentations of introductory courses in marketing at Norwegian business schools: How is sustainability included (if at all)?
    • How to deal with open AI services (e.g.
    • The use of marketing simulators
  • Session for PhD candidates: Thesis ideas & proposals
  • Job sessions for PhD candidates with info on upcoming job opportunities in Norway
  • Conference dinner at a down-town venue Thursday evening
  • For the full program see below.

Download full overview of program and parallel sessions with list of abstracts


Thursday 4th of May

1130-1200        Registration, coffee, NHH

1200-1210        Welcome. Leif E. Hem, NHH

1210-1300        “Sustainability: The role of marketing”, Professor Micael Dahlén, SSE

1300-1400        Lunch

1400-14:45       “Effective communication of sustainability”, Petter Gulli, 12 YEARS.

1445-1515        Panel discussion

1515-1545        Coffee break

1545-1715        Parallel session 1, 2, and 3 (25 min./paper)

1715-1800        Opportunities after the PhD, Haugland & Le

1930-               Conference dinner at Kranen, Bergen. Announcement of best paper awards.

Friday 5th of May

0930-1000        (Strong) Coffee

1000-1115        Parallel session 4, 5, and 6 (25 min./paper)

1115-1130        Coffee break

1130-1200        “Sustainability in branding of Norwegian exports”. Anne Marie Brady, Innovation Norway and Magne Supphellen, NHH.

1200-                Lunch, brownbag (stay or bring along).