BI 2024

Johan Arndt Conference, June 6th-7th 2024, BI Norwegian Business School (Oslo)

Marketing for a Better Future

The Johan Arndt conference in 2024 will be held in Oslo at BI Norwegian Business School, on June 6th to June 7th.

Join us as we delve into the latest trends and innovations in marketing, all while paying tribute to a pioneer whose vision has guided the path of marketing research in Norway. Let’s continue to build on Professor Johan Arndt’s legacy, exploring the theme “Marketing for a Better Future”.

Our Program:

Thursday 6^th of June

10:30-11:00       Registration & Coffee

11:00-11:10       Welcome

11:10-12:00       Keynote Presentation – Carl Aaby, CEO/CSO Retail Manager IKEA Norway

12:00-13:00       Lunch

13:00-13:45       Keynote Presentation – Birgitte Holter, Vice President, Green and Low Carbon Fertilizer Solutions, Yara International

13:45- 14:45      Plenary Session – Dr. Tor Wallin Andreassen, NHH

14:45- 15:00      Coffee Break

15:00 – 17:00     Parallel Sessions

17:00 – 18:00     Presentation with Gin Tasting – Anne Gro Gulla and Kathrine Mo, Founders of Ascension

19:00-                Conference Dinner at BI (7th floor)

Friday 7^th of June

09:30 – 10:00     Coffee

10:00 – 11:15     Parallel Sessions

11:15 – 11:30     Coffee Break

11:30 – 12:15     Keynote Presentation – Dr. Maura Scott, Florida State University

12:15 – 12:25 Closure & Farewell

Download a full overview of the program and parallel sessions

Welcome!