Parallelle sesjoner
Program parallelle sesjoner
Torsdag 9 .juni klokken 13.00-14.30
| Theme 1: Consumer and Brand Conscientiousness | Agnar Sandmo Auditorium. Chair: Lars Erling Olsen |
| What will buyers pay for clean conscience? The effect of social responsible investments on buyers’ choice of pension funds – an exploratory approach | Harald Biong, BIRagnhild Silkoset, BI |
| Conscientious brand criteria: A framework and a case example | Lars Erling Olsen, MarkedshøyskolenAdrian Peretz, Markedshøyskolen |
| Giving to charity projects: The effect of identification | Maren Bachke, Universitetet for miljø- og biovitenskapFrode Alfnes, Universitetet for miljø- og biovitenskapMette Wik, Universitetet for miljø- og biovitenskap |
| Theme 2: Consumer Behavior | Terje Hansen Auditorium. Chair: Einar Breivik |
| Cognitive, Emotional, and Socio-Cultural Processes in Consumption | Chunyan Xie, Høgskolen Stord/HaugesundRichard P. Bagozzi, University of MichiganJens Østli, Nofima Marked |
| Rethinking the Schema-Incongruity Effect in Consumer Judgments | Even J. Lanseng, BI |
| Should I buy? What should I buy? – Norwegian attitudes, perceptions, heating investment decision and choices | Shuling Lillemo, Universitetet for miljø- og biovitenskapFrode Alfnes, Universitetet for miljø- og biovitenskap |
Torsdag 9.juni klokken 14.45-15.45
| Theme 3: Responsible consumers and producers | Agnar Sandmo Auditorium. Chair: Adrian Peretz |
| Consumer preferences for organic and welfare labeled meat: A natural field experiment conducted in a high-class restaurant | Alexander Schjøll, Statens institutt for forbruksforskning og Universitet for miljø- og biovitenskapFrode Alfnes, Universitetet for miljø- og biovitenskap |
| Consumer awareness and attitudes toward quality assurance schemes for environmental responsible fisheries and aquaculture | Xianwen Chen, Universitetet for miljø- og biovitenskapFrode Alfnes, Universitetet for miljø- og biovitenskapKyrre Richertsen, Universitetet for miljø- og biovitenskap |
| Theme 4: Self-Brand Identification | Terje Hansen Auditorium. Chair: Bendik Samuelsen |
| Consumers’ Reactions to Identity Threat: The Effects of Self-Brand Connection and Brand Identity Change in Brand Acquisitions | Tarje Gaustad, BIBendik Samuelsen, BILuk Warlop, Catholic University of Leuven |
| The impact of reputation and organizational identification on employer brand attractiveness: An approach based on social identity theory | Chunyan Xie, Høgskolen Stord/HaugesundRichard P. Bagozzi, University of MichiganKjersti Meland, Polytec |
| Theme 5: True and False Theories and -Relationships | Finn Kydland Auditorium. Chair: Sigurd Troye |
| Applying Hunt (1976) on Hunt’s concept of true and false theories | Sigurd Troye, NHH |
| Satisfaction – Commitment = .7? An autoregressive approach to the satisfaction – commitment – intention relationship | Roy D. Howell, Rawls College of Business, Texas Tech UniversityEinar Breivik, NHH |
Fredag 10.juni klokken 10.15-11.45
| Theme 6: International Marketing | Agnar Sandmo Auditorium. Chair: Magne Supphellen |
| Cultural embeddedness of Products (CEP) – A New Measurement of Culture in Consumer Behaviour | Alexander Jakubanecs, SNFMagne Supphellen, NHH |
| Are born globals really born globals? The case of academic spin offs with long development periods | Inger Beate Pettersen, BIAnita E. Tobiassen, BI |
| Untangling Russian business culture: two cases of buyer behaviour | Carl Arthur Solberg, BICatherine Ablerdu, Hewlett Packard, Wroclaw, PolandAlexandra Eliseeva, Jotun Group, Sandefjord |
| Theme 7: Firm Performance | Terje Hansen Auditorium. Chair: Kåre Sandvik |
| Does market orientation improve firm performance? | Aksel Rokkan, NHHNils M. Larsen, Høgskolen i Harstad |
| The Longitudinal Effects of New Product Development Process Proficiency on Business Performance | Kåre Sandvik, HiBuIzabela L. Sandvik, HiBu |
| Understanding value co-creation within the service system | Bård Tronvoll, Høyskolen i Hedmark |
| Theme 8: Designing the Brand Experience and Marketing Mix | Finn Kydland Auditorium. Chair: Siv Skard |
| Effects of brand experience: Looking into the unique effects of brand experience dimensions | Herbjørn Nysveen, NHHPer E. Pedersen, NHHSiv Skard, NHH |
| Evaluating Store Location and Assortment Design Based on Spatial Heterogeneity in Sales Potential | Auke Hunneman, BITammo H.A. Bijmolt, University of GroningenJ. Paul Elhorst, University of Groningen |
| Why are consumers less loss averse in internal than external reference prices? | Rutger van Oest, BI |
Fredag 10.juni klokken 12.00-13.00
| Theme 9: Marketing Communication | Agnar Sandmo Auditorium. Chair: Helge Thorbjørnsen |
| Leveraging Social Sponsorships: Choosing the Right Communication Channel | Siv Skard, NHHHelge Thorbjørnsen, NHH |
| The Good, The Bad and The Brand:Fictional Characters, Product Placements and Image Transfer | Aleksander Sivertsen, NHH |
| Theme 10: Tourism Management | Terje Hansen Auditorium. Chair: Sven A. Haugland |
| Destination Brand Management: An assessment at a firm level of analysis | Jarle Aarstad, Høgskolen i BergenHåvard Ness, Høgskolen i BuskerudSven A. Haugland, NHH |
| Collaborative strategies; Use and Effects of Interorganizatonal Mechanisms in Tourism | Bjørn Ove Grønseth, Høgskolen i BuskerudSven A. Haugland, NHHHåvard Ness, Høgskolen i BuskerudJarle Aarstad, Høgskolen i Bergen |
Program
Johan Arndt Conference, NHH, June 11-12, 2015
CONSUMERS AND THE MARKET SYSTEM
| Thursday, June 11th | ||
| 9.00-9.45 | Registration | |
| 9.45-10.00 | Welcome by the JA Committee 2015:NHH-Professors Leif Hem, Ingeborg Astrid Kleppe, and Sigurd Troye | |
| 10.00-10.45 | Key note speaker  “Responsible Consumers”Professor Markus Giesler, Schulich School of Business, York University, Toronto Giesler’s website: http://markus-giesler.com/ Markus Giesler’s work focus on market system dynamics and design, and has been published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing, and profiled by, among others, the New York Times, Time Magazine, Financial Times, Fast Company, and Marketing Magazine. His weekly marketing column appears at the Huffington Post. | |
| 10.45-11.00 | Refreshment break | |
| 11.00-12.15 | Presenters Professor Diane Martin, Aalto University   “Sustainable Marketing”Professor Ove Jakobsen, Bodø   «Ecological Economics»Diane’s passion for the natural environment and the Earth’s wild places has led her to reexamine marketing in the context of sustainable practices. In her recent textbook, Sustainable Marketing,Diane brings the power of marketing to the problem of how to remain competitive while restoring the Earth’s natural capital and creating greater wellbeing for a global population. Ove Jakobsen is professor in Ecological Economics at Bodø Graduate School of Business, University of Nordland, where he is leader and co-founder of Centre for Ecological Economics and Ethics. He has published a great number of books and articles in ecological economics and ethics nationally and internationally. | |
| 12.30-13.30 | Conference lunch and mingling | |
| 13.30-14.15 | Panel discussion with questions from responsible consumers in the audience How can consumers and marketers co-operate in the production and consumption of sustainable marketplace practices? Panel: Giesler Jakobsen Martin | |
| 14.15 –14.30 | Refreshments | |
| 14.30 –15.45 | Parallel paper session | Parallel paper session |
| 19.00 | Conference dinner | |
| Extra-curricularactivities J | Combine the conference with the music festival Bergenfest:http://bergenfest.no/?gclid=CjwKEAiAx4anBRDz6JLYjMDxoQYSJAA4loRmsHDi4u1Y270axGsU1hn_4NRecvOKhXuoNe6ncRJxKBoC93jw_wcBWhite night outdoor concert with Patti Smithor before dinner Concert with Grammy winner Sam Smith | |
| Friday, June 12th | ||
| 9.30-11.00 | What is going on under the Umbrella of Center for Service Innovation Facilitator: Director of Partner Relationships Annita Fjuk   09:30-09:45 Innovation for customer value added (Annita Fjuk)09:45-10:05 Customer engagement with dull services: An experimental study of regulatory fit in social media (Per Egil Pedersen & Birgit Solem) 10:05-10:25 Self-service innovation and digital trust (Siv Skard) 10:25-10:45 Business model innovation (Tina Saebi) 10:45-11:00 Experience centricity – implications for organizational culture (Annita Fjuk in dialogue with Tore Hillestad) | |
| 11.00-11.15 | Refreshment break | |
| 11.15 12.00 | Parallel paper session | Parallel paper session |
| 12.00- 12.30 | Closing plenary session Professor Leif Hem Post doc Siv Skard Professor Sigurd Troye    | |
| 12.45 | Closing lunch |