Velkommen til NHH i 2011!
Vi ønsker velkommen til Johan Arndts markedsføringskonferanse 2011 – den femte i rekken. Neste år arrangeres konferansen på NHH, som også feirer 75-års jubileum i 2011.
Hold av datoene 9. og 10. juni i kalenderen!
Vi har allerede spennende keynotes på plass og konferansen kommer bl.a. til å gå i dybden på ubevisst tenkning i markedsføring. Plenumsforedrag vil holdes av:
Prof. Tanya Chartrand, Duke University
Prof. Ap Dijksterhuis, Radboud University Nijemegen
Prof. Gavan Fitzsimons, Duke University
Konferansen har som formål å stimulere til innovasjon og kvalitet i forskning og undervisning. Konferansen er en møteplass for forskere, lærere og stipendiater innen markedsføring. I tillegg ønskes deltakere fra næringslivet spesielt velkommen.
For mer informasjon om keynotes, se:
Tanya Chartrand: http://www.fuqua.duke.edu/faculty_research/faculty_directory/chartrand/
Ap Dijksterhuis: http://www.unconsciouslab.com/index.php?page=People&subpage=Ap
Gavan Fitzsimons: http://www.fuqua.duke.edu/faculty_research/faculty_directory/fitzsimons/
Velkommen til Johan Arndt-konferansen og NHH i 2011!
Vi sender ut mer informasjon om konferansen og innsending av bidrag i nær fremtid.
Med vennlig hilsen Johan Arndt-komitéen 2011:
Helge Thorbjørnsen
Herbjørn Nysveen
Leif Hem
May-Britt Rød
Anne Hald
Program
Johan Arndt Conference, NHH, June 11-12, 2015
CONSUMERS AND THE MARKET SYSTEM
| Thursday, June 11th | ||
| 9.00-9.45 | Registration | |
| 9.45-10.00 | Welcome by the JA Committee 2015:NHH-Professors Leif Hem, Ingeborg Astrid Kleppe, and Sigurd Troye | |
| 10.00-10.45 | Key note speaker  “Responsible Consumers”Professor Markus Giesler, Schulich School of Business, York University, Toronto Giesler’s website: http://markus-giesler.com/ Markus Giesler’s work focus on market system dynamics and design, and has been published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing, and profiled by, among others, the New York Times, Time Magazine, Financial Times, Fast Company, and Marketing Magazine. His weekly marketing column appears at the Huffington Post. | |
| 10.45-11.00 | Refreshment break | |
| 11.00-12.15 | Presenters Professor Diane Martin, Aalto University   “Sustainable Marketing”Professor Ove Jakobsen, Bodø   «Ecological Economics»Diane’s passion for the natural environment and the Earth’s wild places has led her to reexamine marketing in the context of sustainable practices. In her recent textbook, Sustainable Marketing,Diane brings the power of marketing to the problem of how to remain competitive while restoring the Earth’s natural capital and creating greater wellbeing for a global population. Ove Jakobsen is professor in Ecological Economics at Bodø Graduate School of Business, University of Nordland, where he is leader and co-founder of Centre for Ecological Economics and Ethics. He has published a great number of books and articles in ecological economics and ethics nationally and internationally. | |
| 12.30-13.30 | Conference lunch and mingling | |
| 13.30-14.15 | Panel discussion with questions from responsible consumers in the audience How can consumers and marketers co-operate in the production and consumption of sustainable marketplace practices? Panel: Giesler Jakobsen Martin | |
| 14.15 –14.30 | Refreshments | |
| 14.30 –15.45 | Parallel paper session | Parallel paper session |
| 19.00 | Conference dinner | |
| Extra-curricularactivities J | Combine the conference with the music festival Bergenfest:http://bergenfest.no/?gclid=CjwKEAiAx4anBRDz6JLYjMDxoQYSJAA4loRmsHDi4u1Y270axGsU1hn_4NRecvOKhXuoNe6ncRJxKBoC93jw_wcBWhite night outdoor concert with Patti Smithor before dinner Concert with Grammy winner Sam Smith | |
| Friday, June 12th | ||
| 9.30-11.00 | What is going on under the Umbrella of Center for Service Innovation Facilitator: Director of Partner Relationships Annita Fjuk   09:30-09:45 Innovation for customer value added (Annita Fjuk)09:45-10:05 Customer engagement with dull services: An experimental study of regulatory fit in social media (Per Egil Pedersen & Birgit Solem) 10:05-10:25 Self-service innovation and digital trust (Siv Skard) 10:25-10:45 Business model innovation (Tina Saebi) 10:45-11:00 Experience centricity – implications for organizational culture (Annita Fjuk in dialogue with Tore Hillestad) | |
| 11.00-11.15 | Refreshment break | |
| 11.15 12.00 | Parallel paper session | Parallel paper session |
| 12.00- 12.30 | Closing plenary session Professor Leif Hem Post doc Siv Skard Professor Sigurd Troye    | |
| 12.45 | Closing lunch |