Gjesteforedragsholder – Professor Roland T. Rust
Professor Rust er uten tvil en av de mest betydningsfulle bidragsyterne i markedsføringsforskingen i senere tid. Han har fått flere utmerkelser, blant annet American Marketing Association sin Gilbert A. Churchill pris for sine samlede bidrag i markedsføring og prisen for beste artikkel i Journal of Marketing (tre ganger), Journal of Marketing Research (to ganger), Marketing Science, Journal of Service Research, Journal of Advertising, og Journal of Retailing, i tillegg til MSI sin Robert D. Buzzell pris for beste artikkel (to ganger). Han er grunnlegger og redaktør av Journal of Service Research, og er for tiden ansatt ved Robert H. Smith School of Business ved University of Maryland.
På Johan Arndt konferansen ved BI i 2007 holdt han et plenumsforedrag med tema ”Will the Frog Change Into a Prince?: Predicting Future Customer Profitability”.Les mer om Professor Rust på universitetets hjemmesider her.
Johan Arndt Conference, NHH, June 11-12, 2015
CONSUMERS AND THE MARKET SYSTEM
|Thursday, June 11th|
|9.45-10.00||Welcome by the JA Committee 2015:NHH-Professors Leif Hem, Ingeborg Astrid Kleppe, and Sigurd Troye|
|10.00-10.45||Key note speaker|
Professor Markus Giesler,
Schulich School of Business, York University, Toronto
Giesler’s website: http://markus-giesler.com/
Markus Giesler’s work focus on market system dynamics and design, and has been published in top-tier academic journals such as the Journal of Consumer Research and the Journal of Marketing, and profiled by, among others, the New York Times, Time Magazine, Financial Times, Fast Company, and Marketing Magazine. His weekly marketing column appears at the Huffington Post.
Professor Diane Martin, Aalto University
Professor Ove Jakobsen, Bodø
Diane’s passion for the natural environment and the Earth’s wild places has led her to reexamine marketing in the context of sustainable practices. In her recent textbook, Sustainable Marketing,Diane brings the power of marketing to the problem of how to remain competitive while restoring the Earth’s natural capital and creating greater wellbeing for a global population.
Ove Jakobsen is professor in Ecological Economics at Bodø Graduate School of Business, University of Nordland, where he is leader and co-founder of Centre for Ecological Economics and Ethics. He has published a great number of books and articles in ecological economics and ethics nationally and internationally.
|12.30-13.30||Conference lunch and mingling|
|13.30-14.15||Panel discussion with questions from responsible consumers in the audience|
How can consumers and marketers co-operate in the production and consumption of sustainable marketplace practices?
|14.30 –15.45||Parallel paper session||Parallel paper session|
|Extra-curricularactivities J||Combine the conference with the music festival Bergenfest:http://bergenfest.no/?gclid=CjwKEAiAx4anBRDz6JLYjMDxoQYSJAA4loRmsHDi4u1Y270axGsU1hn_4NRecvOKhXuoNe6ncRJxKBoC93jw_wcBWhite night outdoor concert with Patti Smithor before dinner Concert with Grammy winner Sam Smith|
|Friday, June 12th|
|9.30-11.00||What is going on under the Umbrella of Center for Service Innovation|
Facilitator: Director of Partner Relationships Annita Fjuk
09:30-09:45 Innovation for customer value added (Annita Fjuk)
09:45-10:05 Customer engagement with dull services: An experimental study of regulatory fit in social media (Per Egil Pedersen & Birgit Solem)
10:05-10:25 Self-service innovation and digital trust (Siv Skard)
10:25-10:45 Business model innovation (Tina Saebi)
10:45-11:00 Experience centricity – implications for organizational culture (Annita Fjuk in dialogue with Tore Hillestad)
|11.15 12.00||Parallel paper session||Parallel paper session|
|12.00- 12.30||Closing plenary session|
Professor Leif Hem
Post doc Siv Skard
Professor Sigurd Troye